Are you ready for Black Friday?
The biggest retail sales day of the year is approaching rapidly…Are you ready for the explosive and profitable impact it can have on your business?
This article is going to explain exactly what Black Friday is, how your business may or may not be effected by it, and how to best capitalize on its ferociousness, even during these economic times.
Don’t think that just because you don’t have a retail business that you are excluded from the possibilities Black Friday has to offer.
And don’t think that just because your retail store is located nicely in the heart of a high traffic shopping center that you will automatically be enlightened by an abundance of fortune!
All of this depends on certain factors. And that’s exactly what we’re going to discuss!
In November 2006 I was standing in the middle of a 10′X4′ Kiosk with 6 of my fellow employees when the madness of black Friday unleashed its fury! All four sides of our kiosk were being rampaged by a never ending mob of what seemed to be hungry wild animals starving to spend their last ten dollars on the specialty shelf item. We were like a pack of wolves watching our sheep, and they were like a pack of bears watching their wolves. The difference was that they didn’t come to buy what we had to offer, so we really had to work!
That day as a manager I made more sales myself than any other day of the entire year. And that day my team also made more sales than any other day of the entire year. We drank some 45 odd red bulls, talked to hundreds upon hundreds of new clients, slept 2 hours and brought the company around $20,000 profit…. in one day!!
And that was all because we were prepared. We prepared all year for this day, and the rest of the days following leading up to Christmas.
Let’s move to the next year. In 2007 sales on Black Friday were sky rocketing again! Stores were slammed with the same hungry mob that lurks hours upon hours in the cold night waiting for doors to open at 5:30 am the next morning, and people were spending money like it was loaned to them from a bank! The same carnage continued as the previous year, but I was no longer in the wireless industry, I was into personal development, finance and advertising, (the same as I am now and certainly will be much of the future of my life). The difference was that in 2007, I was opening a new business, and being unprepared at that time due to a lack of resources and planning, made it much more difficult than we would have hoped for.
In 2008 the markets starting crashing, the real estate industry began tumbling down, brokers were going broke, the economy was collapsing and everybody was afraid that nobody had any money, creating the fear that everybody in business should be closing because of a decrease in sales, especially around the holidays.
To the pessimists, economists and “depressionists” surprise, sales in 2008, amidst all the terror and frightening caused by the media and the government, actually increased! When nobody in the country seemed to have any money, once it came time for the spending fever to unleash, it spread like an epidemic and everybody’s thinking system changed. In 2008, sales on black friday were estimated around some forty to forty-one billion dollars! (yes, thats billion with a B!) Many stores reaching sales above 7%, 8%, 9% and 10% increase than the year before!
So as soon as somebody tells you that its time to pack your bags and take the bench for the rest of the year, I would be one to second guess that opinion, especially if I’m the owner of any business, and I would think hard about where the right place is to invest my energy and income in order to get the best return!
These are only a few statistics and my personal experience of black friday and holiday shopping over the past few years, and I’m not the only one to have these experience, there’s millions others just like me, and millions of others just like you, but the question is, “are you willing to do what it takes to have a profitable holiday season for your business?”
So let’s take a look at where your business fits into all of this. How can your business benefit this year from the onsalught of profits available from Black Friday?
Let’s just see.
If you have a carpentry business you can profit from building new gazebos, walls, new guest houses, and new areas in people’s houses to install insulation to keep families warm, or you could even venture into a new area of carpentry.
If you have a sandwich shop, bagel menu or a local restaurant… you can profit from offering a discount on family meals and childrens sandwiches while accenting your dressings and condiments with Thanksgiving and Christmas colors.
If you are a networker or MLM guru, you can profit from giving away gift packages as presents at a discounted price while saving your clients time, money and stress by avoiding the over-packed stores and hectically overwieght malls during this Holiday season!
Of course if you are a toy store, shoe store or clothing outlet, you simply need to have the right promotions to attract people to come to your store with instead of the others.
And even if you are an attorney, you can profit from the many poor choices that people make when they drink and drive this holiday season. (Of course hoping that people actually make good choices everyday.)
No matter your marketplace, there is a place for Black Friday, and there is a way for you to profit from this upcoming spending frenzy.
This year may not entail the highest gross amount of profits i n comparison to the previous years, but for sure, if there are stores that have consumer goods, products and services that people want, than there are people that have credit cards, bank accounts, dollar bills and loans to buy them.
The most important thing you can do to prepare for this holiday season is to know your benefits and advantages in the market place, create the right marketing materials to attract the right kind of customers, prepare and print the marketing materials in advance, and do something about it now while there is still little time left!
Remain positive and don’t listen to the negativity being spread out upon the wavelengths every day. When we think and act upon what we really want, than anything is possible.
Wishing you a safe and prosperous Black Friday!
Art by Art Graphics
P.S. If you would like a free business analysis to help you prepare for Black Friday and the rest of this short year, please contact one of our experienced professional at the email below.
info@artbyartgraphics.com
